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Communicating with Power: 2 Persuasive Appeals
Duration:
1 hrs
Description:
This course
covers constructing a persuasive communication using an emotional,
character, or logical appeal. More specifically, it covers constructing
an emotional appeal to alter your audience's feelings, developing
a character appeal through credentials, performance, excellence,
and principles, as well as creating a logical appeal using a
major premise, minor premise, and conclusion.
- Describe
the three types of persuasive appeals
- Construct
an emotional, character, or logical appeal
- Determine
when each appeal type is most appropriate
- Emotional
appeals
- Character
appeals
- Logical
appeals
Minimum
Requirements:
P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Minimum
screen resolution 800x600, Internet Explorer 5.5 or higher;
Windows Media Player 9.0 or higher; Flash 8.0 or higher; 56K
minimum connection; broadband (256 kpbs or higher) connection
recommended; Javascript, DHTML and cookies enabled; Sound card
with speakers or headphones strongly recommended.
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